The Communications Director is responsible for planning and implementing an internal and external strategic communications strategy that supports the goals and objectives of the Town of Lady Lake. The Communications Director is responsible for using research-driven communications to build the Town’s identity program and awareness within the community. Continually assesses the effectiveness of public relations tactics. Serves as public information officer. Oversees and manages consistent communications aimed at enhancing brand awareness and sets standards for brand identity.
This position pays a salary of $75,088.00 ‒ $135,137.60 annually. It is an exempt position.
The Town provides 100% paid employee health insurance, dental insurance, long-term disability, life and accidental death insurance. The Town also provides 50% paid dependent health insurance, a tuition reimbursement program, a 401(a)-retirement plan that is fully vested after three years, paid time off, and paid holidays. Employees have the option of purchasing additional life insurance, short-term disability insurance, accident insurance, critical illness insurance, and vision insurance at reduced rates.
This position will remain open until filled.
Essential Duties and Responsibilities
- Develop a cohesive multi-media communications strategy
- Assist with all forms of media, including press releases, print materials, social media, video, livestreaming, and digital content management
- Assemble and lead a team of communications professionals
- Prepare and manage communications material; set the tone for messaging and communicating the organization’s values
- Develop a brand voice and maintain brand integrity across all platforms
- Work with various departments to ensure the organization’s messaging is consistent
- Project a positive image to the public to maintain the organization’s reputation
- Establish relationships with the media and manage media relations
- Develop and oversee implementation of social media outreach strategy
- Oversee management of website content
- Set standards for print, web-based and social media content
- Track engagement across various platforms and make data-driven decisions
- Conduct quality control on public communications
- Respond to public relations issues that arise internally and externally
- Respond to crises or controversial issues quickly and professionally
- Create and track budget for communications department
- Provide recommendations on internal and external communication matters with team members and senior management
- Perform related work as required
- Strong leadership track record
- Excellent verbal and written communication skills
- Ability to work under pressure and on deadline
- Ability to think strategically
- Proven work experience as a Communications Director or similar role
- Demonstrated knowledge and proficiency with communications technologies
- Expertise in principles of public relations
- Knowledge of Associated Press (AP) Style
- Impeccable copywriting and copyediting skills
- Familiarity with social media platforms and trends
- Proficiency with Microsoft Office
- Established local media contacts a plus
Certifications, Licenses or Registrations
Possession of valid Florida driver’s license.
Education and Experience
- 5-plus years of communications, marketing or public relations or related experience
- Bachelor’s degree in communications, marketing or a related discipline
Essential Physical Skills
- While performing the duties of this position, the employee is regularly required to use hands to touch, handle or feel; reach with hands and arms; talk and hear.
- Specific vision abilities required by this position included color vision, close vision, depth perception and ability to adjust focus.
- Works inside in an office environment and outside including periodic roadway travel.
- May be required to assist the Town in the preparation for and aftermath of a major emergency such as a hurricane or other disaster.
All positions are regular full time unless stated otherwise. Employment applications for vacant positions may be submitted at Town Hall or by email. Each application must include the position title, and each position requires a separate application.
All submitted materials are subject to public disclosure by the Florida Public Records Act. The Town is an equal opportunity employer and a drug-free workplace.